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WhatsApp — where your customers already are

The WhatsApp Business API, done properly.

Official WhatsApp Business API integration for template-based notifications, session-based conversations, and fully branded verified sender. We handle the Meta approvals, the template governance, and the integration into your stack — you focus on the conversation.

The problem we solve

WhatsApp is the most intimate channel. It punishes carelessness.

WhatsApp rewards brands that respect its rules and punishes those that do not. Template rejections, quality rating drops, account suspensions — they all happen when a template is miscategorized, an opt-in is fuzzy, or volume ramps too fast. We have been through every scenario. We set up your account to stay green, and we keep it there.

  • Official Meta BSP onboarding with proper display name and business verification
  • Template design, categorization and submission with approval rate discipline
  • Quality rating monitoring and remediation when the number goes yellow
  • Session vs template message governance to keep conversational costs predictable
How it works

From setup to scale, in four steps.

1

Business verification

Meta Business verification, phone number provisioning, official display name and branded profile setup.

2

Templates

We design and submit templates per category (marketing, utility, authentication), with multilingual support where needed.

3

Integration

REST API to send, webhook receiver for inbound and status events. Plug into your CRM, chatbot or agent console.

4

Operate

Quality rating monitoring, template performance analytics, scaling strategy that respects Meta tiering.

What you get

Built for teams that care about results.

Official Business API

We are a Meta-approved partner. Zero grey unofficial tooling, full feature roadmap, no account risk.

Template governance

Categorization, approval tracking, multilingual variants, parameter management. No guessing games.

Session messaging

Free-form replies within the 24-hour customer service window, for bots and agents alike.

Media and interactive

Images, documents, videos, location, buttons, lists, call-to-action messages — native WhatsApp components.

Quality rating monitoring

Real-time dashboard for quality status. We alert before Meta throttles you.

Conversation analytics

Template vs session cost split, per-language performance, conversation funnel conversion.

Use cases

Where this makes the biggest difference.

Transactional notifications

Order confirmations, payment receipts, shipment updates, appointment reminders. Template-based, reliable, scalable.

Customer support with AI

Inbound replies handled by a conversational AI first, routed to a human agent when confidence drops or topic escalates.

Conversational commerce

Catalog messages, product carousels, in-chat checkout flows. Move the purchase into the thread.

Two-factor authentication

Authentication templates for WhatsApp-first markets (India, LATAM, MEA) with SMS fallback.

Technical integration

Clean integration, predictable behavior.

We expose a REST API that abstracts the Cloud API nuances: template submission, parameter filling, inbound webhooks, media upload/download. We also offer turnkey integrations with popular CRMs and e-commerce platforms. If you have a bespoke stack, we write the connector.

  • REST API with template send, free-form send (within 24h window), media upload
  • Webhooks for inbound messages, template status, delivery receipts, read receipts
  • Template CRUD: create, submit, monitor approval status, version control
  • Native support for interactive messages: buttons, lists, CTAs, catalog, location
  • Multi-number, multi-tenant architecture for agencies and BSP resellers
  • Sandbox environment for integration testing without incurring Meta charges
Industry fit

Verticals that rely on this solution.

Retail & E-commerce Banking & Finance Healthcare Logistics Marketing Agencies
FAQ

Frequently asked questions

Do I need a Meta Business verification to use WhatsApp Business API?
Yes. Meta requires a verified business before granting API access. We guide you through the verification: documents needed, display name choice, official business details. The green tick (verified badge) is a separate review, typically after reaching a usage threshold.
What is the difference between session messages and template messages?
Template messages are pre-approved by Meta and can be sent at any time to any opted-in user. Session messages are free-form and can only be sent within 24 hours of the last customer message. Meta prices them differently and applies different rules. We help you design the mix.
Can I send promotional messages on WhatsApp?
Yes, within the "marketing" template category, to users who have explicitly opted in. Meta limits marketing volume based on your number quality rating. We keep quality green by coaching template design and send cadence.
How do I migrate from another BSP?
We have migrated numbers from every major BSP. The process involves coordinating with the current BSP, transferring the number, re-verifying templates, and scheduling the switchover to minimize downtime. Typical migration: 1–2 weeks.
What happens if my quality rating drops?
Meta tiers messaging capacity based on quality (green/yellow/red). If your rating drops, your daily send limit shrinks. We monitor in real time, alert on downgrades, and help remediate: better template design, opt-out handling, user experience improvements.
Can I connect WhatsApp to my CRM?
Yes. We provide native integrations for Salesforce, HubSpot, Zendesk, Shopify and others, plus webhook-based integration for custom CRMs. Inbound messages arrive in your CRM as tickets or conversations; outbound sends go via API with the same template governance.

Let's talk about whatsapp business api.

Share your volumes, your region, your integration constraints. We reply within one business day with a concrete plan.

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