Couriers, last-mile, freight

A parcel is just freight. An update is customer experience.

Q: Can you ingest tracking events from our TMS?

Yes. Webhook-based ingestion, polling APIs, or custom connector — whatever your TMS exposes. Events trigger messages according to your template and routing rules. We normalize carrier status codes into a consistent customer-facing vocabulary.

Q: How do we handle multi-carrier shipments?

We stitch events from the origin carrier, transit handlers, and last-mile partners into a single tracking timeline. The customer sees one continuous story, not six opaque handoffs.

Q: What is the coverage for cross-border shipments?

Delivery on any of SMS, RCS, WhatsApp, Viber depends on country adoption. We provide a per-country reachability report at setup and route traffic accordingly with fallback chains.

Q: Can we brand courier messages in recipient's language?

Yes. Templates are designed and approved per language, and we route based on recipient's locale or address country. Translation is native-speaker reviewed, not raw machine output.

Q: What about regulated markets for SMS sender IDs?

DLT India, 10DLC USA, UK short codes — we register and maintain sender IDs per market as part of onboarding. Timelines and costs are transparent upfront.

Q: Can AI handle reschedule conversations?

Yes. Our AI conversational agent, integrated with your TMS or courier-management platform, can check available slots, propose alternatives, confirm reschedules and update ops systems — with human handoff for edge cases.

Branded tracking notifications, dynamic ETAs, failed-delivery recovery and conversational rescheduling across SMS, WhatsApp and RCS. Fewer missed deliveries, fewer "where is my parcel" calls, measurably better customer reviews.

The landscape

Delivery failures are expensive. Good communication prevents most of them.

A failed first attempt costs the carrier a second run, costs the sender a customer complaint, and costs the recipient a day. A well-timed, branded update — with accurate ETA, a way to reschedule, and a clear next step — prevents most failures. The difference between good and average logistics messaging shows up directly in cost per delivery and in customer reviews.

20–40%

Reduction in failed first attempts

3×

RCS card engagement vs plain SMS

<1s

Real-time status notification latency

200+

Countries supported for cross-border shipping

The challenges

What keeps teams up at night.

Failed first delivery attempts

Recipients not home, wrong address details, nobody to sign. Every failed attempt costs the carrier a second run and the sender a support ticket.

Generic SMS tracking updates

"Your parcel is out for delivery" is the messaging equivalent of static. Branded, card-based updates with map, courier photo and ETA convert much better into smooth deliveries.

"Where is my parcel" support calls

These calls flood support during peak season. Every call has a cost. Conversational AI with tracking integration handles most of them cheaper and faster.

Cross-border complexity

A shipment moves through multiple carriers, customs events, local delivery partners. Stitching events into a coherent customer view requires integration work most providers avoid.

Dynamic ETA accuracy

Static ETAs are wrong by the end of the day. Dynamic ETAs pushed as soon as they change reduce "where is it now" anxiety and calls.

Reschedule workflows

If the recipient cannot receive today, they want to reschedule — ideally in one tap. Messaging-native reschedule flows are rare and high-value.

How we help

Solutions tuned to your sector.

RCS branded tracking updates

Verified courier sender, brand colors, rich tracking card with live map, ETA, courier name and tap-to-contact. Updates as status changes.

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WhatsApp conversational delivery

Two-way WhatsApp for reschedule, leave-with-neighbor instructions and failed-delivery recovery. Official BSP, with template governance and opt-in flows.

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Global SMS fallback

Premium SMS routes for markets where RCS and WhatsApp adoption is low, with sub-second delivery and sender ID management.

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AI customer service

Conversational AI with tracking and rescheduling integrations handles "where is my parcel" 60–70% self-service, escalating only genuine exceptions.

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Typical workflows

What the end-to-end flow looks like.

Shipped

Branded confirmation with tracking card and expected delivery window on recipient's preferred channel.

Out for delivery

Real-time notification with live map, courier name/photo, ETA in minutes, and tap-to-contact driver option.

Delivered or missed

Photo of drop-off on delivery, or immediate reschedule card on miss with available slots, signable from the thread.

Post-delivery

Rating request and returns flow — all within the same conversational thread, integrated with your ops system.

Outcomes

Measurable on cost per delivery. Visible in reviews.

We operate messaging for national couriers, cross-border e-commerce logistics and last-mile startups. When carriers move from generic SMS to branded RCS and WhatsApp tracking, the metrics that matter all improve: failed attempts, support calls, reviews, NPS.

20–40% reduction in failed first delivery attempts with dynamic ETA and reschedule flows
60–70% self-service deflection on tracking inquiries with AI + integration
Unified tracking event pipeline across multi-carrier shipments
Native connectors to major TMS, WMS and courier-management platforms
Peak-season capacity uplift and template governance pre-approved before high-volume days
Branded sender across SMS, RCS, WhatsApp and Viber to prevent phishing impersonation

Solutions for this sector

The building blocks we pair together.

RCS Business Messaging WhatsApp Business API SMS Messaging Viber Business Messages AI Conversational Messaging Worldwide Delivery

FAQ

Frequently asked questions

Can you ingest tracking events from our TMS?

Yes. Webhook-based ingestion, polling APIs, or custom connector — whatever your TMS exposes. Events trigger messages according to your template and routing rules. We normalize carrier status codes into a consistent customer-facing vocabulary.

How do we handle multi-carrier shipments?

We stitch events from the origin carrier, transit handlers, and last-mile partners into a single tracking timeline. The customer sees one continuous story, not six opaque handoffs.

What is the coverage for cross-border shipments?

Delivery on any of SMS, RCS, WhatsApp, Viber depends on country adoption. We provide a per-country reachability report at setup and route traffic accordingly with fallback chains.

Can we brand courier messages in recipient's language?

Yes. Templates are designed and approved per language, and we route based on recipient's locale or address country. Translation is native-speaker reviewed, not raw machine output.

What about regulated markets for SMS sender IDs?

DLT India, 10DLC USA, UK short codes — we register and maintain sender IDs per market as part of onboarding. Timelines and costs are transparent upfront.

Can AI handle reschedule conversations?

Yes. Our AI conversational agent, integrated with your TMS or courier-management platform, can check available slots, propose alternatives, confirm reschedules and update ops systems — with human handoff for edge cases.

Let's talk about logistics & delivery.

Share your stack, your region, your regulatory constraints. We reply within one business day with a concrete plan.

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